Brighter Day Natural Foods Market
Brighter Day Natural Foods Market is a health-conscious grocery store located in the heart of Savannah, Georgia. Brighter Day had a refresh, re-designing their packaging to help the store be forward thinking by switching to environmentally friendly packaging.
Client Background
Problem
Goal
Team
Natalie Rapken
Kate Knudsen
Chloe Meaney
Jesus Uloa
Hannah Glass
Process book
https://drive.google.com/file/d/1uBnSDy97Th1CmZ8ynmnc0CitkX0D-44Z/view
"As an independent, locally owned market, we have the freedom and responsibility to provide our customers and community with the very best and healthiest products. We are still committed to the same principles that guided Peter and Janie when we opened more than 40 years ago: integrity, promotion of healthy living, service to our community and sustainability.
We will continue to be on the cutting edge of our industry, bringing new products and information that will enable you to eat well and be healthy and happy. ”
- Brighter Day
The client lacks brand awareness and are unknown to a lot of their target audience and the Savannah community. They have a poor website, out of date branding, an interior that lacks quality/cohesion, and unsustainable packaging for their deli. A main competitor, Whole Foods, has pickup and delivery options as well as their own line of product, 365. There needs to be some of these services added to this grocer while emphasising the local, small business feel.
Create deliverables that improve brand awareness for target market in Savannah. Modernize a trustworthy brand identity, better adhere to company values (sustainability, education, and connection), better advertise unique products and values, and create a cohesive online presence.
